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A Journey to the Middle of Nowhere

A Journey to the Middle of Nowhere

Fort Cobb, OK – February 27, 2013 – In business for over 170 years, New Zealand Post is not new to the shipping industry; nor is it new to the concept of evolving and developing solutions that meet the changing needs of a global economy.

“We wanted a way to prove that we were willing to go the distance, that we would go the extra mile,” explained Executive Creative Director Philip Andrew, Clemenger BBDO. The best way, he decided, was to ship something to the middle of nowhere.

Little did they know, there actually was a place called Nowhere in southwest Oklahoma. But during an internet search, the group happened on a YouTube video that proclaimed a spot in Oklahoma as the “best hunter check station, ever.” That place was none other than Jerry Howell’s quick trip at Nowhere, Oklahoma.

“I rang Jerry up,” said Andrew.

“I almost hung up,” laughed Howell, owner of the quick trip that dominates much of Nowhere’s real estate. “We get so many bogus calls.”

But he didn’t hang up and the two men forged ahead to set up a promotional event that would help New Zealand Post send its message: “The time is now to make the necessary decisions for the future. Every postal system around the world is facing similar challenges, and they are beginning to act. We cannot stand still and simply hope the problems will go away,” stated New Zealand Post Group CEO Brian Roche in a recent press release.

So the group shipped a container to Nowhere, Oklahoma; set it up; offered a free meal to the residents; and held a press conference with Nowhere, Oklahoma as the backdrop. Their message was simple. We will go to the middle of nowhere to ship your item.

Andrew summed up the event, “We have loved our journey from New Zealand to Oklahoma. Mandy, Jerry and Brandy from the store at Nowhere have been truly brilliant to work with. We all commented as we drove away what a terrific bunch of people they are. They made it possible for us to ship our container from New Zealand and haul it 1300 miles from Los Angeles, all the way to Nowhere. You have a wonderful part of the world here.”

Caddo Kiowa Technology Center Superintendent Dennis Ruttman agreed, “I came here in 2009 and found out right away that this area of the state is a best kept secret. It was then that I became an avid supporter of regional economic development for the area.”

For more information about New Zealand Post, go to www.nzpost.co.nz. Additional information about CKTC is available online at www.caddokiowa.com or by calling 405.643.5511.

New Zealand Post PhotoMembers of the New Zealand Post Group pose with Owner Jerry Howell (Nowhere, Oklahoma).

 

 

 

 

 

 

 

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New Zealand Post Photo
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